
Hi {{first_name}}
Thanks so much for the great response to our new Sport Parent Survival Guide. This week’s focus is on the mental side of the game. First, we talk about using the “buddy system” to fill your athlete’s emotional tank (and I can tell you first hand that it works!). Then we focus on building confidence, particularly in our young women athletes. Have a great sports week and please take a moment to check out offers from IHG Hotels, who is supporting the youth sports community everywhere.

Ian and the Signature Media Team
VIDEO: Filling Their Emotional Tank with the Buddy System
Forget orange slices—the best fuel for young athletes is emotional. Here’s how the “Buddy System” helps kids build confidence, resilience, and stronger team culture together.
Redefining the “Soccer Mom”: How Ryan Gareis Balances Goals, Grit, and Motherhood
After scoring her first NWSL goal, Ryan Gareis celebrated with her son on her hip — and reminded everyone that motherhood and elite performance aren’t mutually exclusive.
How to Keep Homework and Sports From Colliding
Homework and late practices don’t have to collide. With smart systems—and IHG’s family-friendly amenities—you can keep schoolwork on track even during the busiest sports seasons.
Why Your Daughter Says "Sorry" After Every Mistake (And What to Do About It)
Does your daughter apologize after every mistake in sports? Here’s why it happens—and how three simple phrases can build confidence instead of breaking it.
The Fine Line Between Encouraging and Pressuring Your Young Athlete From the Sideline
There’s a fine line between supporting your young athlete and pressuring them. Here’s how to spot the difference — and what to say instead.











